Click-Through Rate (CTR) is one of the most important ad metrics you can track and utilize to understand how well your ads are performing with your audience.  In most cases, well placed ads will see significant impressions, however, if you are not seeing your target interacting with your ad by clicking the links from the search engine results page (This is your CTR), you may want to consider some of the following tips. This article outlines advice from over 50 Digital Marketing experts (yours truly included) to increase your Click-Through Rate, and find new ways to engage your audience through the power of Google Ads. Best of all, these tips work for businesses in any industry, from plumbers to doctors and lawyers, even artists.

Google Ads Click-Through Rate (CTR): What’s Considered “Good” and How Can You Increase It?