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Click-Through Rate (CTR) for Google Ads: How Can You Increase It?

Click-Through Rate (CTR) for Google Ads: How Can You Increase It?

Click-Through Rate (CTR) is one of the most important ad metrics you can track and utilize to understand how well your ads are performing with your audience.  In most cases, well placed ads will see significant impressions, however, if you are not seeing your target...

Octiv Digital Expansion Announcement

Octiv Digital Expansion Announcement

My company, Octiv Digital, is pleased to announce that starting January 2020, we are officially opening two new office locations in both the Salt Lake City, Utah and Phoenix, Arizona. Why Salt Lake City & Phoenix? As you may know, Jeff and I both called Salt Lake...