Have you considered Artificial Intelligence to help your Marketing or SEO efforts?
Artificial intelligence, or AI for short, is a relatively new field of computer science that has been conquering humanity’s imagination with the possibility of artificial intelligence becoming smarter than humans. While artificial intelligence definitely isn’t as advanced as some sci-fi stories may portray it to be, there are applications of artificial intelligence in marketing and copywriting that can help people learn more about A.I. and how it can help them. In this article, you will find out how artificial intelligence is being used in marketing and copywriting, where artificial intelligence has been successful already, and what artificial intelligence may hold for the future of marketing and copywriting.
How Artificial Intelligence is Used in Marketing and Copywriting
First off, artificial intelligence has a plethora of different applications in terms of marketing and copywriting. Marketing artificial intelligence helps marketers become more efficient at their jobs. For example, it can be applied to marketing research in order to make predictions about a given market, demographic, or media platform. Marketers can also use it in order to implement new systems in their workflow that uses artificial intelligence for data analysis, optimization, and planning. Marketing artificial intelligence is effective because it allows marketers to become more efficient at their jobs while simultaneously adopting tools that are already being used by other marketing professionals so they can keep up with the ever-changing marketing landscape.
Using A.I. can also help copywriters create better content or come up with new ideas for existing content. For example, artificial intelligence can be used to analyze marketing research data in order to generate more effective headlines or create a marketing plan as a whole. Copywriters can also use artificial intelligence as a way to digitize their workflow through A.I. tools that are already being used by other marketing professionals so they can keep up with the ever-changing marketing landscape. Copywriting artificial intelligence is effective because it allows copywriters to become more efficient at their jobs while simultaneously adopting cutting edge technology to analyze trending topics and search terms.
Success in Using Artificial Intelligence
Now, where has artificial intelligence been successful? In 2009, a company called Octopai was able to use artificial intelligence to predict the stock market with a 70% accuracy. In 2011, Skytree brought artificial intelligence into their process of data analysis which allowed their company to generate more accurate news stories that took less time to write. Most recently, in 2016, IBM’s artificial intelligence business unit was valued at $200 million dollars after being worth less than $100 million just a year prior. In marketing artificial intelligence, MeetEdgar is a great example of artificial intelligence being used to write content for specific audiences or topics. The artificial intelligence in MeetEdgar can analyze an individual’s Twitter profile and their own posting history in order to predict the best times for them to post content on social media. With artificial intelligence being used for marketing research, artificial intelligence can provide marketers with an abundance of information that they can use to make more informed decisions. However, artificial intelligence is not without its limitations. Just because artificial intelligence makes accurate predictions, it doesn’t mean the results are always correct.
Future of Artificial Intelligence for Marketing and Copywriting
By now, it should be no secret that Artificial Intelligence and Machine Learning are here to stay. As algorithms become more complex, these tools will not only operate more efficiently, they will also become more proactive in offering solutions to everyday problems. If you haven’t learned already, this entire article was written using an Artificial Intelligence tool based on an article title, a content description, and three keywords. Pretty cool huh?